Michael Dent

Executive Director of Supporter Income and Engagement , WWF-UK

Michael Dent joined WWF-UK at the start of 2019, heading up our income generation and supporter engagement work. He oversees all of WWF-UK’s core income generation functions including Individual Giving, Corporate Partnerships, Philanthropy, Events, Retail and Supporter Insight and database services and is responsible for raising £70m+ per year.  

He has worked in fundraising for over 20 years in a range of causes from local environmental causes like the Wildlife Trusts to national household names such as Macmillan Cancer Support and Alzheimer’s Society. A specialist in driving high income and high growth fundraising strategies and developing new products including Sober October, Brave the Shave and Cupcake Day.